In thousands of warehouses and retail outlets around the word, RFID (Radio Frequency Identification) tags help keep track of stock by emitting signals with embedded information about the items that bear them.
This same technology is starting to allow exhibitioners at events to find out information about attendees without even having to speak to them. RFID could be used to tag bespoke event t-shirts, providing plentiful information about guests the same way RFID provides information about products in retail.
One marketer has posited that RFID-stored information in tagged freebies such as t-shirts, or even “tiny t-shirts for new moms” could put the “WOW” factor into events. Exhibitioners will be able to know the names and interests of guests, and will be able to appeal to exactly what they want and need.
The marketer compares this to the classic sitcom Cheers, but do you really want to walk into an exhibition center where everybody knows your name?