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RFID Prevents International Product Counterfeiting
11/9/2018 2:52:47 AM / Editor - Cyril / Source - RFID tag World - XMINNOV

RFID Prevents International Product Counterfeiting


It’s no secret our economy has been impacted to the tune of $1.3 billion in 2015 alone by a steady flood of imported counterfeit goods。 Common knock-off products seized by Chinese Customs range from apparel with fake name-brand labels – at quality far below their authentic counterparts – to fake electronics and auto parts, which may be flat-out dangerous. Manufacturers initially used holographic labels and other visual distinctions to authenticate their genuine merchandise against knock-offs, but even passable facsimile holograms can eventually be created by a determined imitator. A stronger deterrent against product counterfeiting is rapidly emerging: RFID tagging.


The “Real Thing” or Phony? Trust RFID

Tiny RFID tags encoded with a scannable Electronic Product Code (EPC) can now be permanently embedded into apparel products – even woven into textiles – to clearly identify real items against the fakes. An individualized EPC represents a hidden digital “fingerprint” the counterfeiters just can’t replicate.


Smaller RFID Tag Sizes, Bigger Results

During our visit to year’s RFID conference in Orlando this past May, we saw a very interesting presentation for the SHIELD Project of Defense Advanced Research Project Agency (DARPA), another leading-edge RFID anti-counterfeiting application designed to protect government agencies from purchasing bogus or used electronics components. DARPA plans to work with contractors to develop an embedded RFID chip about the size of Lincoln’s head on a penny – the smaller head of the Lincoln Memorial on the “tails” side! The goals of the program include the chip’s ability to detect and record telltale data such as extreme temperature changes, which typically occur during a remanufacturing process.


A Promising Future

With so few other viable countermeasures to stem the rising tide of foreign product counterfeiting, analysts consider the future of RFID tagging to be bright. Visiongate expects RFID innovations to propel the anti-counterfeit packaging market to generate over $18 billion in global revenue in 2019, while a 2018 report released by Intense Research predicts the market for similar anti-counterfeiting products for the electronics/auto industry alone to swell to $24.2 billion by 2020.


Here at XMINNOV, we’ve already successfully deployed RFID anti-counterfeiting solutions to safeguard the authenticity of pharmaceuticals shipped around the world. We look forward to collaborating with customers to develop more applications which incorporate our tags, readers and software to protect brands, retailers and consumers. To find out more about RFID and more Syrma solutions, contact us today.


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