First of all, to prevent the buckle is inevitable to prevent the package.
As early as before, there were rumors in the market - there are a lot of ghost-loving players who will adjust the shoes of the official website, through the so-called high imitation and factory goods to transfer the company's goods, "replacement party" specifically used fake goods to drop the original received Shoes, then go to seek replacement. Nike will not immediately trace whether the returned shoes are genuine, so the "replacement party" has a very high rate of success.
As far as the official is concerned, the RFID buckle is designed to optimize the return and exchange of some shoes.
Not only the brand side, but also the platform for selling shoes on the Internet is also trying to counterfeit. For example, Taobao, once considered to be the main battlefield of fake goods, has a lot of sales environment for the shoes. The emergence of the Nike anti-theft deduction is a good example and a very necessary existence. Such an operation will greatly increase the difficulty for Fake vendors to invade these sales platforms.
Looking at the positive direction, Nike's official anti-adjustment buckle is a kind of protection for consumers. It can not only play a certain role in the previous sale of the package, but also for the sneaker industry to overcome the fake and fake shoes. Issues such as package adjustment have played an exemplary role, starting with the brand side and starting with technology upgrades.