The arrival of the consumer era has brought the once silent NFC payment to spring. According to the AI Consulting survey, in 2017, the scale of mobile NFC payment in China reached 4 billion 890 million yuan, and is entering the stage of accelerated growth. Arry believes that mobile NFC payments are expected to be substantially improved because mobile payments are easier and more secure than two dimensional code payment operations, and the market share of mobile NFC payments is expected to be substantially improved.
The quantity of the POS over 30 million NFC payments is 4 billion 890 million yuan
According to ERI statistics, in 2017, China's mobile NFC payment reached 4 billion 890 million yuan, and from the first quarter to the 2018 quarter of 2017, in the 2018 quarter, China's mobile NFC payment scale continued to increase speed, reaching 2 billion 940 million yuan, the market scale is entering the stage of accelerated growth.
In terms of payment terminals, the number of POS machines in China in 2017 reached 33 million 8 thousand units, up 34.5% in 2016. Meanwhile, in 2017, the number of individual businesses in China was 63 million 730 thousand, up from 8.6% in 2016. Because the growth rate of the network POS is far higher than that of the individual business, the permeability of the Internet POS in the merchant is gradually increasing, and the hardware conditions of the mobile NFC payment are gradually becoming mature.
At the same time, in 2017, the top 5 mobile phone brands in China were HUAWEI, OPPO, vivo, millet and apple, and the five giants accounted for 75.7% of the market share. According to AI's statistics of these five households, the proportion of NFC's mobile phones in 2015 was only 17.1%, and in 2017 it increased to 31.3%.
Off line payment become a new growth point for mobile payment
Ari analyzed the rapid growth of China's third party mobile payment market, on the one hand, benefited from the formation of user payment habits. On the other hand, it also benefited from different hot spots in different years.
Before 2013, the growth rate of China's third party payment was mainly led by the electricity supplier represented by Taobao. After the emergence of the balance treasure in 2013, finance has become a new growth point. In 2016, with the opportunity of WeChat red envelopes in the Spring Festival, the transfer became the driving force for the scale of transactions. Today, the hot NFC payment means that when consumers buy goods or services, they use NFC technology to pay a payment way through mobile phone, financial IC card and other equipment. The payment processing is carried out on the spot and is carried out online, without the need to use the mobile network, but using the NFC radio channel to achieve local communication with the POS cash register or vending machine and other equipment.
Ai Rui Cheng, because of the cumbersome steps of traditional credit card printing in China, the payment of two-dimensional code is more convenient, so the sweep code payment has seized the market of bank card payment. The NFC payment is more convenient than the two-dimensional code payment operation, the payment is more secure, and the hardware conditions of the user side and the merchant end are gradually mature, and the market proportion of the NFC payment is expected to be greatly improved, such as the advantage in the public transport field.