Many people think that block chain technology will create the next "Internet Era" that will change the world. As a complex mechanism, block chain technology involves many different fields of technology. Although there are still some limitations on security, resource consumption, transaction efficiency and other limitations, many traditional financial giants and Silicon Valley tycoons still actively enter the Bureau.
The birth of a technology full of infinite possibilities is the greatest draught of an era. As early as the birth of the Internet, people can anticipate that this will be the beginning of the era of subversion, but few can accurately predict what form it will change the world. Today, everyone is waiting for a great business model like Alibaba that can put an end to this open proposition. Since 2017, block chain technology has been widely promoted. From Google, IBM to JP Morgan chase, there are numerous small and medium-sized enterprises to enter the Bureau. With the popularity of block chaining technology, the discussion of its innovative applications in different industries has been pushed to the waves again and again. In view of the block chain, in addition to the copyright, government system, ABS finance, data trading and other fields, the luxury industry has also begun to actively explore the luxury industry, hoping to achieve breakthrough innovation through block chain technology in order to capture the development of new assistance.
So, how will the block chain change the luxury industry?
The opportunity for the block chain to optimize the luxury goods industry comes from the carrier of technology change property rights, creates efficient communication channels for users and brands, and eventually forms a more transparent industrial system, allowing all participants including consumers, brands and third parties (insurance and luxury experts to identify experts) to benefit.
One important aspect is that block chain technology can make the brand transparent.
Mainly reflected in:
Product transparency - authentic protection, anti-counterfeit and anti-theft Communication Transparency -- linking brands and consumers efficiently.
Data transparency -- improving the strategic development data of luxury brands Since 2017, some large luxury brands have begun to invest in block chain technology. Among them, more attention was paid to Arianee from France. Arianee is committed to making use of block chain technology to create an efficient, secure and impermanent "identity card" for every luxury product, in order to provide a mutually beneficial and win-win zone chain ecosystem for consumers and brands.
In a nutshell, it can be understood as a unique, absolutely unduplicated and forged "two-dimensional code" for luxury goods (jewelry watches, etc.). The "two-dimensional code" itself will be verified by the NFC holographic scanning technology and will automatically record all transactions about the object through a mobile phone application. Such anonymous records can not be destroyed, forged or destroyed, and can help the brand to collect information about the whole lifecycle of the product.