According to foreign media reports, Alibaba invested in SMARTRAC to enhance brand protection.
Alibaba is sitting on the e-commerce giants Tmall and Taobao. At present, it is a big move into the new retail. It can be said that the anti-counterfeiting traceability of the anti-counterfeiting and the purchase of genuine products by consumers have always been one of the focuses of Ali's work.
SMARTRAC is a leading supplier of RFID and NFC components. This year's World Cup game uses the Circus Flex NFC chip from Smartrac. There are many technologies to protect brands and counterfeit anti-counterfeiting. Such as traditional anti-counterfeiting, laser anti-counterfeiting, two-dimensional anti-counterfeiting, RFID and NFC.
Laser and electric code anti-counterfeiting are only eliminated. Although the two-dimensional code is the anti-counterfeiting technology of most products at present, due to the shortcomings such as easy copying, the anti-counterfeiting effect is poor, and it will not last long.
All that remains is RFID, NFC, and blockchain, and blockchains cannot exist alone. On the source of anti-counterfeiting, it is easy to see from the table that the advantages of RFID and NFC anti-counterfeiting are far greater than the two-dimensional code. As an emerging technology, the blockchain will also rely on RFID and NFC in the future.
Many high-end products, especially alcohol, have already used RFID and NFC as anti-counterfeiting technology. At present, Ali also cooperates with Maotai through blockchain anti-counterfeiting technology. Others such as Wu Niang, Yanghe, etc. previously used NFC anti-counterfeiting. The wines are also in Jingdong, and IBM is cooperating in blockchain anti-counterfeiting.
In this way, the future anti-counterfeiting technology is no longer a single-armed operation, at least the blockchain plus NFC (or RFID) dual system, Ali investment as a leading RFID and NFC component supplier SMARTRAC is also inevitable.