"Interactive commerce" is the latest buzzword in the retail industry. Through RFID intelligent fitting rooms with interactive touchable mirrors, consumers can improve their shopping experience and provide advanced technology for offline retailing of brand enterprises. Consumers can tap the mirrors to request corresponding items of different sizes or seek assistance from assistants.
At present, there are many shoes and clothes intelligent stores abroad with mobile sales terminal POS and RFID technology coverage, brand operators use the company's existing RFID supply chain management system for interactive shop operations. Up to now, the application of RFID technology in inventory precision and supply chain efficiency is becoming more and more popular, but the application of RFID intelligent fitting room in smart stores is still very rare.
A smart store
The impact of online sales on physical shops is no longer news. But for most people, clothes and shoes and hats are not ordinary commodities, must be tried on before deciding whether to buy. As a result, many brands of entity stores are reduced to "fitting room", we quietly try on, and then copy down the product code, online search or direct shopping.
Some stores in the United States have even imposed stringent conditions for trial wear fees to save themselves - provided that they can return the fees if they decide to buy them after they try them on. The move really saved the turnover of the store. But the good news is not long, network sales in order to get back to this game, launched the network version of the "virtual fitting room".
What is a "virtual fitting room"? For example, if you see a T-shirt online, you can click on the "try-on" icon next to it and go to the fitting room to "wear" yourself. The method is simple. Input the figure data, height, chest circumference, waist circumference, arm length, you can see a three-dimensional effect of the human body on the screen. Next, you can "wear" the fancy clothes to see if it fits well. Moving the mouse can also "turn around" to see if the shoulders are narrow, whether the hem is long, where the sleeves go. It sounds as simple as a game.
Although technology has been improving, some unique feelings and experiences cannot be replaced by data alone. Although the "virtual fitting room" is realistic enough, but people's freshness, it has become a special chicken rib existence. I think the real reason it can't replace the fitting room is not the technical problems such as color difference, but because in the virtual fitting room, the material can't be touched, can't be felt, and the wearer can't produce delicate emotions.
This is not denying the importance of technology. On the contrary, physical stores are starting to use the Internet of things to save themselves. For example, a big brand of New York flagship store. Every piece of clothing has RFID tags, and every time a customer picks up a piece of clothing and enters the RFID fitting room, the RFID tags are automatically recognized by the reader. Next, the screen in the RFID fitting room will play the live video of T wearing the model. Customers see the model in the video, not only give themselves some collocation inspiration, but also subconsciously beautify themselves.
RFID fitting room.
In the meantime, the data is automatically uploaded to Prada headquarters, where each piece of clothing is stored and analyzed, at which city, flagship store, and for how long each piece of clothing is taken into the fitting room. Relevant departments of enterprises can also use these analyses to determine the acceptance of clothing colors and styles in different regions, and to determine which clothes should be discounted. In my view, this is the power of technology, "thinking of the Internet of things".