The integration and collision of RFID technology with future new retail
First, the historical process of RFID technology
At the beginning of the twentieth century, the Second World War was in full swing. The British Air Force commander was aware of a mission: the British military airport, the radar can detect the aircraft, but can not identify whether it is an allied or enemy. In other words, if the enemy's fighter group is painted with British colors, the airport ground tower is likely to be able to fly to a very low altitude, even after landing. This hidden problem will threaten the airport and ground personnel. Therefore, a new technology is also born.
RFID is the abbreviation of "Radio Frequency Identification" in English, and Chinese is called Radio Frequency Identification (hereinafter referred to as RFID). Simply put, an RFID chip, like a USB flash drive, can store specified data and transmit wireless RF signals. The receiver is capable of capturing signals over a distance.
Second, what is new retail
The new retail was first proposed by Ma Yun, Chairman of the Board of Directors of Alibaba Group, at the Ali Yunqi Conference in October 2016. He said that in the future, online, offline retail and modern logistics will be highly integrated, and new retailers should establish a "all-channel (full-channel)" joint approach, with physical stores, e-commerce, big data cloud platforms, and mobile Internet as the key. Online and offline, goods, membership, transactions, marketing and other data to provide customers with a seamless experience across the pipeline. Having said that, in fact, the concept of new retail is to let the entire retail industry serve consumers more efficiently.
Third. What kind of blending and collision will RFID have with the new retail in the future?
In July 2017, Ma Yun’s first unmanned supermarket settled in Hangzhou. The advent of unmanned supermarkets has changed the business model of traditional convenience stores and supermarkets, and truly jumped out of the traditional cashier checkout stage. The process of taking it with you seems to be simple, in which it is the application of biometric autonomic perception, learning systems, and sensor fusion. Effectively deal with the identification problem of consumers in open space. And this creative move is naturally inseparable from the application of RFID technology.
The significance of RFID to retailers is reflected in five aspects: supply chain management, inventory management, in-store merchandise management, customer relationship management and security management:
Supply Chain Management: This is the first application of RFID in the retail industry, and it is also the most widely used field of RFID at this stage.
Inventory management: The main content of RFID applications involves the use of fixed or mobile readers to scan goods entering and leaving the warehouse and storage shelves to improve the efficiency of goods in and out, picking and stocking. Improve the visibility of inventory to upstream suppliers, facilitate timely delivery, and be connected to the on-store shelf automatic stocking system. Timely stocking to optimize inventory.
In-store merchandise management: In this regard, most retail stores at this stage use RFID on some stolen or valuable merchandise.
Customer Management: RFID is mainly used in self-service settlement and improving the in-store shopping experience of customers.
Security management: usually used in theft and loss of goods, on the other hand, the use of RFID identification code instead of the original password to control the use of IT equipment or the access rights of some important units.
The use of RFID has prompted retailers to be more intelligent, informative and automated in the management of these parts. To get rid of people from the usual mechanized repetitive work, to avoid excessive dependence on labor, and at the same time greatly improve the efficiency of the management of the retail industry.
In fact, RFID technology allows retailers to manage inventory more accurately, enabling physical stores to reduce the rate of 20%-30% out of stock, increase sales by 1%-2%, allowing retailers to lean production, reduce inventory and There is more room for improvement in streamlining the workforce. Take the usual data inventory of retail stores as an example. The initial manual operation may take a day or more, and its accuracy cannot be guaranteed. After using RFID technology, it can be completed in minutes or even less. All data are recorded.
In addition, RFID technology has unique advantages in brand anti-counterfeiting, product traceability and differentiated shopping enjoyment (such as more convenient shopping settlement process) brought by RFID technology. At the same time, enterprises can also enjoy unique advantages. According to the specific transaction data provided by RFID technology, the business trend analysis and purchase pattern mining are carried out to provide a credible data reference for the formulation of future business strategies. It is firmly believed that RFID technology will become an increasingly important role in the future of new retail.